Chedraui Group now has 183 supermarkets and a workforce of over 32,000 people, ensuring premium service. In its bid to offer customers a new style of supermarket that stands out for its high design and optimum quality standards, Chedraui chose the AVENUE collection by Urbatek as flooring for stores forced to withstand a high degree of pedestrian traffic throughout the day.
The chosen formats played a key role in the compositional design used throughout the store, and a 60x30cm format was combined with stylised 60x10cm tiles in two colours (Avenue Grey and Avenue Black), both in a Nature finish.
Tiles by Urbatek (a member of Porcelanosa Grupo) were chosen as flooring at Chedraui in Santa Fe due to the technical requirements of this kind of store. Chedraui decided to confide in the safety and elegance of tiles by URBATEK – the Spanish manufacturer of tiles for the world of architecture – because URBATEK combines a SRV1 non-slip grip, ideal for supermarkets, with through-body porcelain tiles that are unaffected by wear and tear, among their many other technical benefits.