Spanish footwear firm Pretty Ballerinas – a member of Grupo Mascaró, whose first store opened in 2007 in London’s legendary Brook Street – is giving its stores a new facelift while still conserving the decorative features that have brought it worldwide fame.
Almost a decade later, coinciding with the inauguration of a new “flagship store” in Barcelona in February 2016, the firm is presenting a new concept in interior design, masterminded in collaboration with Costagin Retail Consulting. This carefully evolved image, more in keeping with the spirit of the company’s deluxe footwear, will be applied to future stores.
The Barcelona store, in Passeig de Gràcia (one of the city’s prime luxury shopping streets), is a small 14m2 gem conspicuous for its aura of quality and glamour, inviting shoppers to cast their eyes over the firm’s latest footwear and to appreciate the spirit of the Pretty Ballerinas brand name.
The store stands out for its innovative design, with attention to the finest of detail: the hallmark of this company. For this purpose, materials were used like steel in a champagne-coloured finish, pink alabaster, smoky mirrors and polished through-body TOWN Cosmos porcelain tiles by URBATEK – PORCELANOSA Grupo, which stand out for their mirror-like shine and jet black finish.
Needless to say, the store also contains decorative features that are synonymous with Pretty Ballerinas, like its leopard-patterned poufs, its Louis VXI mirrors or the typical pink carpets and shelves.
Pretty Ballerinas is present in countries like Italy, France, Hong Kong, Chile, Japan and the United States, with a total of over 90 stores.